Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When people think of pivoting, it is often limited to their ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...

Customer satisfaction and loyalty are at the core of most customer-centric organizations' business goals because a satisfied and loyal customer means increased sales, referrals and profit margin.

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

“Customer engagement” is the latest concept to take the marketing world by storm – so use these five tips to maximize your engagement strategy. “Customer engagement” is a hot topic. According to ...

Customer engagement in banking refers to the interactions and relationships between a financial brand and its customers that cultivate a sense of loyalty, involvement, and investment in the bank's ...

Once the purchase button is clicked, the real magic begins—the post-purchase experience. It's not just a transactional aftermath; it's a carefully curated journey where brands engage, delight, and ...

In the evolving landscape of business-to-business (B2B) transactions, the dynamics of buyer engagement have undergone significant transformations, necessitating a strategic overhaul in how companies ...

In the fast-paced world of logistics technology, there’s an often-overlooked aspect: the customer. While systems focus on “jobs,” “orders,” “deliveries” and productivity, the real person at the end of ...

Healthy Choice Wellness Corp. (HCWC), which operates 19 natural and organic grocery stores across six states, recently provided a shareholder update focusing on its growth strategies for 2025. The ...