Investors wish they could forecast the future and decrease the uncertainty regarding how a business will grow. Subscribers’ retention on the annual plan is directly related to the product value.

Relying solely on "likes" and vanity metrics is a limited approach for brands' social media strategy. Likes don't equate to sales —a high "like" count has little correlation to consumers actually ...

Dom Nicastro: Hey everybody. Dom Nicastro here, welcome to another edition of CMSWire TV. Beyond the Call. I am the editor-in-chief of CMSWire, and I’m joined by—let’s get this out of the way—Melissa, ...

When customer experience (CX) is uncoordinated with marketing efforts, customer trust erodes. If loyalty and customer-relationship leaders are to drive retention and growth, they must act to align CX ...

“The Customer Engagement Platform is a major step towards digital intimacy and it marks the coming of a new era of online business,” said Michael Seifert, CEO, Sitecore. “Our customers can achieve ...

Sales automation technology has transformed how organizations connect with their customers, enabling levels of personalization and efficiency in sales operations never before possible. As these ...

Even before the rise of ChatGPT, the customer experience (CX) industry has been making huge shifts in the past few years toward automation. When customers can help themselves with online self-service ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 64% of e-commerce marketers have not measured their customer engagement ...

Clicks and impressions are no longer enough to measure the success of BMW’s marketing and so it’s on the hunt for what it calls “consumer engagement” metrics to validate its push into content. The ...

Netflix's Co-CEO Greg Peters argues against bear case based on total view hours, citing retention & satisfaction as better ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...