For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good POS receipt drawer. The most valuable asset in your business may no longer ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.

Imagine being able to deliver rich, relevant customer interactions through anticipatory experiences. Informed by individual activity, you can create personalized offers at the right moment through the ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...