AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

As prices rose and demand followed, India’s consumer tech market revealed a deeper shift in aspiration, behaviour, and ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In a post-pandemic, technology-driven world, a retailer ...

A customer’s decision-making journey goes through many stages, and businesses would do well to know the details about every step of customer interaction. As an example, take Steven, who works in ...

Carol is the CMO at Exclaimer, an email signature platform. She is a senior leader with over 15 years’ experience in the technology space. The customer buying journey has changed fundamentally in ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Things are getting harder for channel marketers as customers become more unpredictable, making existing models and approaches less effective. Research from Twilio has revealed that global pressures ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...