As loyalty programs move from a novelty to a given, restaurants are rethinking their rewards platforms to be more personalized, customizable — and simply more fun — to grab consumers’ limited ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Intense competition pushes restaurants and coffee shops to improve their customer loyalty and retention. Big names such as Starbucks and Chick-fil-A have already made big changes to their rewards ...