Facebook is taking aim at small and medium-sized businesses with the latest update to its Custom Audiences database-matching program. In addition to the current setup, advertisers will be able to use ...

BREWSTER, NY, UNITED STATES, May 21, 2025 /EINPresswire.com/ -- Alliant, the leading data-driven audience company, has expanded its custom audience capabilities ...

As television advertising continues to evolve, advanced audience targeting has emerged as a key driver for better planning, more efficient budgeting and maximizing returns. By leveraging custom ...

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...

For years, marketing teams have been able to use Facebook custom audiences to target specific users for ads. But many marketers found that they couldn't reach many of their current customers, limiting ...

A recent article in The Wall Street Journal referenced rumblings about Google potentially launching an advertising product similar to Facebook Custom Audiences. While Google has not officially ...

Facebook said it’s expanding its custom audiences ad offering, which allows marketers to retarget customers on the social network through their email addresses and/or phone numbers, by adding a ...

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced expanded measurement coverage to advertisers ...

LoopMe, the global leader in brand performance, today (10th June, 2025) announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the ...

Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ...