To begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing. Anyone can do multi-channel marketing. Any retailer that has a storefront sends out ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

AI is changing how people find and engage with content – but the core signals that drive visibility haven’t changed. This article shows how search marketers can stay competitive by combining proven ...

CHICAGO, April 15, 2025 /PRNewswire/ -- ActiveCampaign, a leading marketing automation platform, has acquired Mexico City-based Hilos to expand its capabilities and deliver the most advanced WhatsApp ...