Creator economy experts, including Detavio Samuels, weigh in on the state of the influencing when ownership seems fleeting.

Creator-First Platform Offers an Authentic Alternative to Digital Advertising in the Growing Creator Economy LOS ...

The creator economy is growing fast. What was a $100 billion market in 2023 has more than doubled, and it’s not slowing down. But if you look under the hood, it becomes clear that the infrastructure ...

Glamdring Research has published a 2026 research-based comparative analysis of leading creator monetisation platforms, ranking BTS (Behind The Scenes) as the #1 platform overall for creators and ...

BeatStars acquires Lemonaide AI to integrate ethical music generation into its rights-first platform that has paid creators ...

WPP Media, the media buying firm formerly known as GroupM, released its mid-year forecast Monday. By Alex Weprin Senior Editor The media buying giant WPP Media (recently rebranded from GroupM) is ...

The creator economy can feel a bit like a large, unstoppable boulder barrelling down a hill. That’s because as theaters struggle, cable dies, network TV clings to life and streamers finally flirt with ...

MrBeast is building out a platform to match creators and marketers, the CEO of the top YouTuber's company said at The New York Times' DealBook Summit on Wednesday. Jeffrey Housenbold, CEO of Beast ...

Glamdring Research’s 2026 creator monetization report ranks BTS (Behind The Scenes) at the forefront of infrastructure-first creator platforms, highlighting its emphasis on ownership, monetization ...

Rumble is becoming one of the first major creator platforms to natively test crypto tipping, a feature long requested across the creator economy but rarely adopted by mainstream apps. Crypto tipping ...

Apple has been leaning harder on services for several years now. That part of the business brought in tens of billions of ...