Who wouldn’t want to be an “insight machine?” One where you can just will your way to solving problems, from the daily parenting ones to the larger business ones? But a fact and a misconception might ...

"Right brain good, left brain bad." That belief about creativity and the right and left hemispheres of the brain dates back to the Seventies, and reflects a very outdated bit of neuromythology. The ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Taylor Swift during the Eras Tour in Sydney, Australia.. Photo: Getty Images In the closing tracks of her new album, The Tortured Poets Department, Taylor Swift introduces an electro-pop song titled ...

Creative teams craft the story, and analytics teams chase the signal. Too often, they run in parallel — aligned in intent but disconnected in execution. What’s been missing is a shared language ...

That moment when you’re lying on your back, staring blankly at the ceiling while your mind wanders, isn’t wasted time or a sign of laziness. It’s actually one of the most powerful creativity boosters ...

Reddington’s character embodies complexity, and his problem-solving acumen can be likened to the strategically creative thinking required in the business domain. Following a thorough evaluation of ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 13th, 2024) announced the rollout of advanced ...