Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

Creative teams often need many variants across hooks, scripts, tones, and emotional deliveries. Magic Hour’s AI UGC Ad ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

A breakdown of creative ad designs for Valuable Design Dept. Model transformations, perspective shifting, vintage ad styles, ...

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The creator class is poised to have a more commanding presence at this year’s Cannes Lions International Festival of Creativity. Among today’s creative highlights, Cooper Flagg wins at everything—even ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...