Many brands are just now discovering TikTok. If you’re struggling to understand how it works and how your brand can make the most of it, TikTok has some video tips. TikTok has shared the following ...

A new Verizon study shows 81% of small businesses are creating content instead of just buying ads. The payoff is better, but it takes more work. Small businesses are figuring out you can't go viral if ...

Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...