Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino ...

Ube is becoming increasingly trendy in the U.S., not only for its vivid purple color but for its sweet, slightly nutty flavor that works perfectly in both dessert and savory dishes. But what about ube ...

With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

THE ONLY RULE when making ube halaya in my Filipino family: If you’re snagging a bite, you’d better stir. The bubbling, electric-purple jam must be mixed steadily for nearly an hour on the stovetop.