Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Around the world, a quiet revolution is reshaping the way people approach digital markets. Consumers are gravitating towards services that require little up-front commitment—of money, time or effort.

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Consumers are looking to adopt sustainable habits into their day-to-day lives. And in that ever-evolving push towards everyday sustainability, the concept of a circular economy — where materials are ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...