Narratives are an integral part of B2B communication. And engaging narratives—oral or written—help to capture attention, improve retention, effectively translate into business actions, and sow the ...

I often write about the importance of a narrative for business. Not only is it critical to marketing, but a narrative is also vital for organizational alignment. A company not aligned around a ...

Communication issues plague many public safety organizations, often providing the impetus to negatively impact morale, productivity, performance, and ultimately customer service. Agencies that take ...

Effective communication is essential for personal and professional growth. By honing your communication skills, you can strengthen relationships, advance your career, and make sure your messages are ...

The Comms Avenue is a Lagos-based capacity-building platform for communications professionals across Africa. Its Chief Communications Consultant & Strategist, Adedoyin Jaiyesimi, personifies the new ...