Today I’m eating only one color for the next 24 hours… and my wife and sister joined the challenge. Every meal will stain our ...

Colour plays a huge role in food, since consumers use colour to make decisions about whether food is appealing and appetising. Purchase decisions are also significantly influenced by the colour of ...

Discover how the color of egg yolks shapes our expectations about taste and nutrition. Through blind taste tests and ...

The Netherlands and German-based colour supplier discusses why natural source, natural processing and natural application help to produce consumer trust. With increased demand for more natural colours ...

The red-dye ban in the U.S. is particularly relevant this month because of Valentine’s day and all the red-colored foods we might be tempted to eat. The color of food influences whether we eat it or ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...

You know you've said it. We all have. "Mmm, that looks so delicious — I want to try some!" That's because when it comes to what we eat, it's not just a matter of taste.Related video above: Doctor ...

Seeing the world with a restricted color palate seems to tone down an emotion-based resistance to new foods. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...