Initio’s cult-favorite musk offers comfort, elegance, and an effortlessly clean vibe.

Add Yahoo as a preferred source to see more of our stories on Google. To help minimize added synthetics in your beauty rotation—and prove that less can truly be more—we've pulled together the best ...

One spritz, and suddenly it's golden hour.

Check out the ingredient list on your favorite perfume and there’s a good chance it simply says “fragrance” or “parfum” and “alcohol.” Practically anything could be in “fragrance” or “parfum,” making ...

In 2026, some of the most popular fragrances will be gourmands, tropical fruits, and fresh, clean scents, according to professional perfumers.

The Foster sisters are elevating the conversation around clean beauty with their new travel-inspired fragrances made with all responsible ingredients courtesy Erin/Sara Foster; getty Sara and Erin ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. Red is undoubtedly a power color. It’s an attention-grabber. It ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? There are plenty of ingredients in the beauty biz that we’ve heard should be ...

Clean fragrance startup Secret Alchemist plans to use its newly raised $3 million seed funding to accelerate product ...