The FTC advises consumers to look at a variety of sources and check whether a website or its reviews are independent or sponsored.
HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...
In an era where 92% of consumers read reviews before buying, that little star rating can make or break a purchase. But experts say 30% of reviews may be fake. How can you tell what’s real? From ...
Online shopping has become second nature for most of us, but with it comes a growing problem that affects millions of purchasing decisions every day. Research suggests that roughly 31% of reviews ...
Can you trust product reviews on Amazon, Walmart, Sephora, and Best Buy? They often seem too good to be true. Consumer researchers analyzed product reviews from major online retailers to test their ...
Movers, roofing companies and others are being bombarded with phony one-star reviews on Google Maps. Then they’re asked to pay up. By Stuart A. Thompson Stuart Thompson first wrote about the ...
What was once a simple signal for trust has become a place where potential customers feel like they have to keep a watchful ...
A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...
Before you buy Apple gear, get to know the ins and outs of reseller reviews so you can avoid scams. If you shop for Apple gear through a reseller, you’re probably scouring reviews to find a legitimate ...