Learn how Cadillac develops its signature car colors each year, from trend forecasting to paint technology and final selection. Cadillac forecasts color trends 3–5 years ahead, using global trend ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

To further hammer home the point that car buyers are a boring lot, the BASF Color Report for Automotive OEM Coatings for 2025 ...

There is no such thing as a “right” or “wrong” color for a car. But it is true that some colors are “better” than others in terms of maintaining cleanliness, resale value, and other factors. There are ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...