Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...
As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029. Meanwhile, ...
U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...
The system uses artificial intelligence and machine learning to identify invalid traffic and bot activity before ads are ...
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