Implementing a CDP is a tricky proposition. To help you get it right, we tracked down practitioners and asked them to share their lessons learned. Forrester predicts that more than 70% of B2B ...

Why a more modular approach to first-party data benefits marketing and data teams alike. Businesses need a first-party customer data platform now more than ever. Anonymous customer identifiers — ...

I love ice cream. In fact, I fancy myself a bit of a connoisseur. Part of why I like ice cream so much is the hundreds if not thousands of ways to eat it. There is always a new flavor or combination ...

I love this time of year because it’s gardening season. We typically plant at the end of May and in late June, depending on the volatile New England weather, and start to see the seedlings take root ...