As the industry and the whole world have entered a second digital dimension, the metaverse, fashion, luxury and beauty companies have had to adapt to this new sphere. While brands are transitioning to ...

Spike Lee has a new Air Jordan model on the way, but this sample of his first sneaker will make you wish that the brand would release this one, too. Sneaker collector @OregonSole took to Instagram to ...

The Seattle-based company hopes that by sending samples of new products to customers based on their consumer habits with machine learning, it can boost its advertising business to overtake Facebook ...

Product Sampling is a proven way to get people to change their buying behavior. It is as relevant as ever and maybe even more so. Why? Well, we all know that one’s sampling experience can lead to ...

In an earlier article, we saw how consumer rituals can become a deep source of competitive advantage for brands, giving raise to the concept of Brituals. In a subsequent article, we demonstrated with ...

To receive the Vogue Business newsletter, sign up here. Content inspired by sample sales is gaining popularity on TikTok, creating new opportunities for fashion brands to build communities and tap ...

Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed-about events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...