According to a recent report from the Branded Content Marketing Association, what makes audiences choose to engage with the brand based on pull logic is due to its entertainment, information, and/or ...

What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

It’s estimated that around a quarter of brand communications budgets are now being spent on content and Credos research shows that more than half of UK marketers increased their content marketing ...

Most brands and media executives still approach TikTok, YouTube, Meta, and Snap as platforms for advertising or one-off creator partnerships. But audiences don’t consume content like they used to.

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

If you market your business online, your strategy needs to include video content. In a jarringly brief amount of time, branded video content has come to dominate online communication. By 2017, it's ...

EXCLUSIVE: 14 Peaks producer Noah Media Group is entering the branded content space. The docs producer has hired an ex-Channel 4 exec to oversee the push, with Sarah O’Kane joining as Executive ...

There are so many different ways that brands can partner with creators these days. Honestly, it sometimes seems like as much creativity and innovation goes into the structure of brand deals as the ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Predis.ai is an AI-powered content generation and social media management suite that helps businesses create, edit, and publish ads creatives, videos, and social media content. By combining ...