Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

General Motors is relaunching GMC as a premium brand in South Korea, which includes the introduction of new models ...

For three years, the AI category has been a branding wasteland. Every company looks the same, sounds the same, and pivots so ...

As algorithms and audience behaviors evolve, brands must move beyond chasing reach and focus on meaning, resonance and ...

Inter & Co, Inc. ( INTR) Discusses Branding Strategy and Its Role in Driving Sustainable Growth January 29, 2026 7:00 PM EST Hello, and welcome to Inter IR talks. I'm Rafaela Vitoria, Inter Investor ...

Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution. This transformation underscores a renewed dedication to delivering outstanding digital services ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

As legislation rolls out gradually around the country — and the world — most human resources professionals expect pay transparency and pay equity to increase in importance or remain of equal ...

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings as buyer demand returns.