Is brand loyalty dying? With so many ways to shop, consumers expect much more from brands, presenting steep competition to win their business. Research from McKinsey shows that 71% of consumers expect ...

There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone ...

Undeniably, brand ambassadors are a coveted marketing force for today’s retailers. Whether these proponents are customers or employees, brand ambassadors are a valuable resource that can expand a ...

I grabbed lunch recently at Taco Bell since it is one of my guilty pleasures. It shockingly ended up costing over $15. Although I was caught off guard, I shouldn’t have been that surprised. The higher ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

Again Ranked #1 in MFP Copier Category in Brand Keys' Customer Loyalty Engagement Index Ramsey, NJ, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) ...

While some brands continue to attract consumers back to their dealerships, rebounding post-pandemic vehicle inventory means that fewer and fewer new vehicle shoppers are loyal to the brand they ...