Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. This guide offers some helpful tips to help you boost your brand’s ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

Whether you’re a CEO of a large enterprise, marketing director, small business owner or author, you can and should use search engine optimization (SEO) to build your brand. Personal and business names ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.