FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user ...

Netflix's ad revenue is soaring, but it's leaving money on the table.

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, "Your step-by-step guide to boost ads ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lara O'Reilly Every time Lara publishes a story, you’ll get an alert straight to your inbox!

Boost Ads, Honored as India’s Best Google Ads agency for Scaling High-Impact Google Ads Campaigns, led by founder Anaam Tiwary, has become one of India’s most reliable Google Ads agencies, known for ...

Reddit reported a second-quarter profit and posted higher revenue as AI-driven improvements boosted ad performance, attracting more advertisers to the platform, its finance chief said. The company’s ...

NEW YORK, May 5 (Reuters) - Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence ...

Emotion-driven stories boosted performance by 78% in hypercasual games while receiving 40% less ad spend. That's according to AppsFlyer’s state of creative optimisation report which showed that the ...

Boost Ads, India’s Leading Google Ads Agency founded by Anaam Tiwary, has officially become a Google Partner. This prestigious recognition validates the agency’s expertise, performance-driven approach ...

Harmonic has announced enhanced capabilities for its VOS360 Ad SaaS solution that empower streamers, content providers and broadcasters to boost advertising revenue while elevating the viewer ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

New Capabilities Offer AI-Powered Contextual Ad Triggering and Advanced Programmatic Advertising Through Seamless Integration with Google Ad Manager and Magnite SpringServe VOS360 Ad opens up new ...