All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

Designing a clear and impactful visual identity for one school is hard enough; and if that school happens to have two other institutions folded into it? Yeah, good luck with that logo. Cornell Tech is ...

The Coca-Cola logo is one of the most recognisable designs in the world, but it certainly isn't one of the simplest. While many of the best logos are clean, minimal affairs, the Coca-Cola wordmark is ...

On Thursday morning, the WTA unveiled a bold new brand identity for a new era, shaped by players, fans, and partners worldwide to elevate the WTA's impact as a leader in sports and entertainment. With ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

GONE are the days when the fashion pack looked down at flashy logos. Fendi’s bold print is back with a vengeance, just ask Kylie Jenner and Gigi Hadid. Kylie Jenner made a statement in Fendi on Friday ...