The self-serving bias is defined as people's tendency to attribute positive events to their own character but attribute negative events to external factors. It's a common type of cognitive bias that ...

Affinity Bias: We all have a natural tendency to gravitate toward people similar to us in terms of race, ethnicity, gender, age and lifestyle. This unconscious bias can lead us to hire people who look ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? “Should I text him?” I asked a fifth friend for the fifth time about a guy who ...

Confirmation bias happens when you unconsciously focus on ideas that match what you already believe. Possible reasons include wishful thinking, anxiety, info overload, and the need to protect yourself ...