One of the limitations of using tested investment theory to provide people with rational financial advice is that people aren’t necessarily all that rational. Investors tend to get worried when the ...

"Marketing an ETF is fundamentally different from marketing a credit card, a private fund, or a fractionalized asset," Jain explains. "Financial products cannot be treated as a single category and ...

As artificial intelligence-powered tools flood the market and marketing becomes faster, cheaper and easier to automate, advisors are discovering an uncomfortable truth: more tech doesn’t automatically ...

Behavioral finance, a field that blends psychology with economic decision-making, provides profound insights into the complexities of human behavior in the financial realm. I have been interested in ...

There’s an old saying among investors that “the market can stay irrational longer than you can stay liquid.” It’s a tongue-in-cheek nod to behavioral finance: the concept of applying rational thinking ...

Listen and subscribe to Stocks In Translation on Apple Podcasts, Spotify, or wherever you find your favorite podcasts. Mental health and wellness is an integral part of everyone’s lives. In this ...

Behavioral finance biases show we are more vulnerable than we think when it comes to making financial decisions. The problem is, we’re not usually aware of being manipulated, especially when it comes ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. Aug 22, 2021, 07:00am EDT Aug 23, 2021, 10:40am EDT This ...

Guest essayist Amber Hunt writes that most people think they make rational financial decisions. But they don't.