Our decisions are increasingly shaped by machine-generated information that’s divorced from reality. Founders often fall into two traps: algorithmic authority bias (assuming a recommendation from AI ...

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Smart leaders with vast data still make bad decisions. But others, under similar pressure, make game-changing ones. In 1982, Johnson & Johnson swiftly recalled 31 million bottles of Tylenol after ...

These words, from Nelson Mandela, speak volumes about the difficulties we face in the often-fraught process of decision-making. A decision is essentially a choice. Whether that choice involves major, ...

I recently worked with a founder who said his marketing was "completely automated." AI wrote the copy, scheduled the posts and optimized the budget. He was thrilled until his "successful" campaign ...