British Airways (BA) has announced sweeping and controversial changes to its 'Executive Club' loyalty scheme for frequent flyers. The shake-up means you'll likely need to spend a lot more with BA from ...

Just over a month ago, British Airways ended 2024 in a controversial fashion by announcing a series of changes to its Executive Club program. Among these was an aesthetic rebrand, as well as renaming ...

British Airways has revealed comprehensive changes to its loyalty programme, which will mean access to its top tiers will be aligned with high spending on the airline and its holiday operation. After ...

British Airways has announced a major shake-up to its Executive Club loyalty scheme by switching all customers over to a fixed membership year from 2025. It removes one of the major complexities of ...

British Airways has today announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers. The former British Airways Executive Club will become ...

Last week, British Airways unleashed fury in some quarters with poorly received changes to its loyalty program. Here are five key learnings for other airlines considering a similar course. In Britain, ...