The coming year will reward teams that invest in unified brand and demand systems, AI-supported personalization, and creative integrity.

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

The 2026 Database Strategies & Contact Acquisition Benchmark Survey reveals a transition from reactive measurement to ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, intent-driven funnel. Different leads, different treatment. Not all warm leads are ...