Few business owners find themselves in a market where they are the only company selling a certain product or service. Competition is thick in most markets, so you need to differentiate yourself and ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Reinnervate has announced the commercial launch of ec23™, a proprietary small molecule designed to mediate the controlled and reproducible differentiation of cells in culture. ec23, which is currently ...