When Apple announced its latest iPhone 16 design there was a resounding lack of enthusiasm online (there are only so many ways you can resize a rectangle before it gets a little stale). Playing on the ...

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

Jane Goodall is the first voice of a new Mac ad campaign celebrating creativity, harking back to the famous Think Different campaign she also contributed to. The admired and beloved primatologist died ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...