As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond ...

When it comes to staying on trend, nobody farms aura quite like the Amul girl. This Onam, India’s most loved mascot swapped her polka-dotted frock for a traditional Kerala saree—and yes, she’s out ...

Riding on the back of another trend, Amul is marking Kerala's auspicious regional festival, Onam, in style this year with a recreation of the viral ‘aura farming’ boat racing dance. The trend, started ...

Amul Refutes Viral Claims About Its Masti Dahi Packets Being "Unhygienic" A viral video claimed that Amul Masti Dahi sold in pouches is "unhygienic" on the basis of certain labora ...