Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate ...

The beginning of ad technology saw privacy often overlooked as investors and marketers eagerly embraced new ways to engage consumers. However, the 2010s marked a significant shift towards prioritizing ...

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has ...

Jivox on Thursday introduced a new set of capabilities that will enable brand marketers to build and deliver targeted video ad campaigns that are customized to individuals. The capabilities enable ...

Let’s say you’re scrolling through your newsfeed and stumble upon an ad for hats. But instead of looking at a model wearing the hat, you see yourself wearing it. From the very first moment you see the ...

Extreme personalization, far from increasing the connection with the consumer, can generate distrust if it is perceived that the brand knows "too much" about them The research reveals that although ad ...

Introduction: Standing Out in a Crowded Market In the current competitive business environment, there is a constant stru ...