On March 11, 2010, Conan O’Brien (@ConanOBrien) announced “The Legally Prohibited From Being Funny On Television Tour” on Twitter via a single tweet. The reaction was immediate. Within two hours, the ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through nonprofit and private organizations.

Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. At its most basic, the goal of ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

About three weeks ago, I celebrated my first anniversary as principal analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter ...

Effective marketing relies on identifying a lucrative target audience and then finding ways to access and influence it. Small business owners can start by using their knowledge of the buying habits of ...

Constant technological advances give business owners new ways to digitally connect with their existing and potential customers. Digital marketing covers a wide range of opportunities businesses can ...

Is advertising still capable of shaping culture, or has it become mere background wallpaper? Suzy Bashford reflects on the true impact of modern advertising, asking what it takes to provoke more than ...

Huey Lewis and the News, a 1980s music group, sang about the Power of Love. If the group released their song today, they could update it to the Power of Voice. The song’s theme about passion describes ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...

The social media era has forced marketing to change drastically. Influencer marketing has become an efficient way to bring new eyes and target audiences to a brand. Runway Influence was established in ...