While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

(Bloomberg/Leah Nylen) — Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ...

The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, ...

Google has an illegal monopoly in online advertising, U.S. District Judge Leonie Brinkema said today. Google is guilty of "willfully acquiring and maintaining monopoly power" in the publisher ad ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knights Of The DNT Ad Age’s Michael Learmonth says that ad holding companies among others have been reaching out to ...

BidsCube introduced Ad Exchange PRO, a comprehensive solution that reshapes ad tech and allows partners to amplify their business growth several times. NEW DELHI ...

Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for the company said. The Justice Department is seeking a “full technical ...

The lawsuit, filed Monday in federal court in Virginia, is the second by an advertising exchange to take aim at the tech giant since a federal judge ruled in April that Google had illegally ...