TechCrunch

Modash is flipping the influencer marketing script by connecting brands with the long tail of creators

Estonia-based startup Modash has raised a $12 million Series A led by henQ, a Dutch VC firm that prides itself in “funding the odd ones.” And what’s odd about Modash, according to CEO Avery Schrader, ...
Seeking Alpha

OptimizeRx Demonstrates Measurable Script Lift for a Major Depressive Disorder Brand Targeting Physicians of Hard-to-Reach Patients

WALTHAM, Mass., July 15, 2024 (GLOBE NEWSWIRE) -- OptimizeRx Corp (OPRX). (the “Company”) (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach ...
The Drum

The advertising playbook is like theatre. But health brands had to ditch the script

VML Health’s Jason Gloye is also a musical theatre major, two jobs he argues are surprisingly similar. For health brands, the marketing playbook was ripped up after the pandemic, opening up new ...