We’ve stopped selling stuff and started selling puff, the line goes, evidenced by campaigns like "Fearless girl", which prefigured accusations of racism and profiteering; or by grandiose political ...

It’s been constant ever since a statue of a girl dared defy a charging bull. Last year, 28 of the 32 Grand Prix-winning campaigns flouted purpose. I fear many have learned the wrong lessons from ...

At the recent Advertising Association LEAD gathering Keith Weed remarked that “advertising without trust is just noise”. This followed a report from thinktank Credos showing public trust in ...

Forbes contributors publish independent expert analyses and insights. I think about cultural leadership skills for a VUCA world. Dec 20, 2023, 08:55am EST Dec 20, 2023, 03:18pm EST This article is ...

58% of this younger generation doesn't like advertisements that interrupt content Gen Z households spend an average of 12% more on CPG purchases than non-Gen Z households 27% of Gen Z are loyal to ...