Walmart will launch a 10-part “advertainment” series as part of its Black Friday marketing, per details shared with Marketing Dive. “Deals of Desire” features familiar actors in vignettes that parody ...
Over the past few years, “advertainment” campaigns, such as the legendary Red Bull-sponsored space jump, have grown in frequency and popularity among advertisers. In a literal sense, “advertainment” ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Walmart will launch a 10-part “advertainment” series ...