Reddit is removing the ability to opt out of ad personalization based on app activity. The news comes amidst several other changes to the privacy section. As Reddit ...

How truly impactful is personalization and consumer targeting for streaming advertising tiers? Some recent findings have called into question the widely accepted idea that users will naturally ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Staying ahead of emerging trends and consumer expectations is key to making your brand stand out and stay relevant, and artificial intelligence (AI) is transforming the landscape of marketing and ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

LinkedIn is introducing new ad innovations designed to help B2B marketers strengthen brand awareness, personalize messaging, and accelerate creative workflows — all aimed at reaching potential buyers ...

NEW YORK, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (FLNT), a leading commerce media solutions company, today released the results of a new survey revealing how post-purchase ads enhance the ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar and ...

Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad ...