Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The annual World Creative Rankings benchmark the campaigns, creatives and companies that were most awarded in the ad industry’s major global awards shows in the previous calendar year. They are ...

Omnicom on Tuesday unveiled the Omnicom Advertising Group (OAG), a new structure that aligns its creative agencies globally under one leadership team. Troy Ruhanen, formerly CEO of TBWA Worldwide, ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Are you a print subscriber? Activate your account. By Jon Springer - 1 day 3 hours ago By Garett Sloane - 1 day 7 hours ago By Tim Nudd - 1 day 9 hours ago 1 day 9 hours ago By Ad Age and Creativity ...

Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...

SUSSEX, Wis.--(BUSINESS WIRE)--For the fourth consecutive year, Quad, Inc. (NYSE: QUAD), a marketing experience company, has been ranked among the world’s top advertising and marketing services ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

Harkrishnan Pillai, TheSmallBigIdea’s Founder, believes brands must move at the speed of culture without losing their soul, ...

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