SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

"Traditionally, advertising has been dominated by white males who come from higher socioeconomic backgrounds than your average consumer," said Lauren Tucker, senior vice president and director of ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

Whoever coined the term about herding cats probably knew what it was like trying to get dozens of ad agency partners around the world to work together. Mark Zomick, Colgate-Palmolive’s senior product ...

Taylor Castillejo and 39 other East Tennessee young professionals were honored in Knoxville as they joined Knox News' 40 Under 40 Class of 2025.

Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...

AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision point.

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Artificial Intelligence - Some 88% of in-house marketers believe generative AI tools will replace some of the services ...

WiT Group has been recognized by the Charlotte Business Journal as one of the area’s largest digital advertising and ...

Knoxville ad agency Tombras has acquired Portland-based Opinionated, which has worked with clients ranging from Adidas to Panda Express.

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...