Today, advertising has evolved significantly from the time when the monopoly of the ‘creative agency’ in brand management was all pervasive! With media and creative duties going separate ways, the ...

Our last post discussed the challenges of account planning in Word, PowerPoint or Excel. Now let’s talk about some best practices in automating account plans. Not just the plans, but also the ...

Advertising agencies handle creating ads for clients and selling airtime or space to them, according to the Bureau of Labor Statistics. The ads can appear on billboards, television and samples of new ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 12 min ago By Ad Age Staff - 2 hours 52 min ago By Erika Wheless - 3 hours 52 min ago By Erika Wheless - 4 hours 22 min ago By ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...