In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

It’s an understatement to say that technology has enhanced how organizations market and sell this millennium. Powerful CRM and marketing automation systems emerged (and then converged) to bring more ...

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to ...

SEATTLE--(BUSINESS WIRE)--Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, today announced Smart Account Plans, a single surface for sellers to see all ...

NEW YORK--(BUSINESS WIRE)--Evergrowth, the premier AI-powered B2B account-based sales platform, announced today its first fundraise of $2.2M, making it one of the largest pre-seed rounds in Baltic ...

Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish they wanted to go after, and they would tap marketing to create personalized ...

Traditional approaches emphasize expensive tech stacks and campaigns, but even small businesses with limited resources can effectively implement ABM by leveraging existing resources, low-cost tools ...

Puneet Gaur is a corporate speaker and author. He is currently working as COO of an AI-based B2B firm, NextQuarter. In today’s hypercompetitive business landscape, sales organizations are constantly ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Although a marketing graduate, Andy Bacon’s first job was in direct sales. “Something told me that to be a rounded B2B marketer I needed to understand what life was really like at the coalface,” he ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...