The digital marketing world has reached a tipping point. While some predict that AI will “kill” SEO, the reality is more nuanced. Search is not disappearing — it’s evolving into something more ...

Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein ...

Founders usually brace for competition from better products or bigger teams. What they rarely see coming is losing visibility ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

AI search engines prefer clear E-E-A-T signals: A team with real faces, defined roles, education, certifications and ...

Analysis of 18,377 query pairs shows retrieval-based AI systems like Perplexity achieve 43% domain overlap with Google, while reasoning models like ChatGPT cite only 21% of the same sources Search ...

Automated GEO Platform Empowers SMBs and Agencies to Compete with Fortune 500 Brands in the AI-Powered Search Landscape ...

If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen.

Duplicate content can hurt your visibility in AI Search. Fabrice Canel and Krishna Madhavan from Microsoft explained that when content is duplicated, AI systems struggle to interpret signals, which ...

Washington: Google announced the removal of multiple AI powered health summaries from its search engine to protect users from possible false or ...