Lindsay Kaplan, a former marketing exec and founder of Chief, is joining consumer VC fund Bullish as a venture partner.

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. This interview originally appeared in the new BroadwayWorld Monthly ...

This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our ...

For the first time in marketing history, we’re approaching a world where execution capacity isn’t the main bottleneck. AI tools can generate drafts of copy, rough-cut video, design concepts, data ...

When I started my career, the job of the CMO was largely about advertising, brand campaigns, and market share. Today, that job still includes those things—but it’s evolved into something much deeper ...

As technology has improved, marketers have been able to harvest huge quantities of data about individual user journeys and cater their content to specific audiences, a process known as personalization ...

Most marketing does not fail because the creative was weak, the media plan was off or the budget was too small. It fails long before any of that happens. Marketing fails when organizations confuse ...

Chalamet, working with director Josh Safdie and A24, came up with a number of bold viral marketing stunts that have seen the ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...